Wholesale
Wholesale bakery software for every account you deliver to
Wholesale is where a bakery makes volume and loses margin at the same time. Bakery Dashboard runs the accounts side of the business — what each store is owed, what actually went on the shelf, what came back, and what the account is worth once you subtract the returns.
Standing orders and per-store targets
Every account carries its own target per item, so the week’s obligations are known before anyone opens the van. Change a target once and the packing lists, the production plan and the delivery run all follow it.
- A target per item, per store, per week
- Stores already at target dropped from the run automatically
- Custom and one-off orders alongside the standing ones
- Customer folders holding an account’s history in one place
Delivery runs that write themselves back
Pack the box, drive the route, and record what went in and what came back on the phone in your hand. Shelf counts update, returns are logged as returns rather than as sales, and the next plan is built on what really happened.
- A packing list per store, printable or on the phone
- Shelf counts recorded at the point of delivery
- Returns and removals logged with a reason
- Works offline in a car park and syncs when it can
Know what each account is really worth
Wholesale margin is a different number from shelf margin, and returns are what separate them. Analytics reports sell-through and revenue per store, so a busy account that sends half of it back stops looking like your best customer.
- Sell-through per store and per item
- Revenue and margin by wholesale account
- Waste and returns attributed to where they happened
Invoice without re-keying the week
Delivered quantities become the invoice. Bakery Dashboard connects to QuickBooks so invoices are raised and sent from the same numbers the delivery run recorded, and the live P&L compares your figures against your accounts.
Two accounts, same loaf, different worth
The loaf costs $3.52 and sells wholesale at $4.50, so $0.98 a loaf before delivery. Store A takes 40 loaves a week: $39.20. Store B takes 12 loaves a week, $11.76, but needs its own 30-minute delivery stop that costs $9. After delivery, Store B leaves $2.76 a week, about $0.23 a loaf. Same product, very different accounts. Margin per account is the number Bakery Dashboard reports.
Example with made-up prices. Your numbers will differ.
Wholesale bakery software: common questions
- What does wholesale bakery software need to do?
- It needs to hold a standing order per account, turn those orders into a production plan and a packing list, record what was actually delivered and returned, and report the margin left on each account. Bakery Dashboard covers that whole loop.
- Can it handle both wholesale and my own shop?
- Yes. Self-sell and wholesale are tracked as separate channels on the same items, so you can see each one on its own and both together.
- Does it invoice wholesale customers?
- Yes. Delivered quantities feed invoicing, and a QuickBooks connection lets invoices be created and sent from the same records, rather than re-typed from a delivery note.
- Can delivery drivers use it without seeing my finances?
- Yes. Delivery logins are separate accounts that operate on their employer’s data and only reach the screens they need.
Keep reading
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Run your whole food business from one place
Wholesale is one part of Bakery Dashboard. Recipes, stock, production, sales and live profit and loss come with it.
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